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Email preheader

What is email pre-header?


Email pre-header is the short summary of text to denote the email content when the user look the email list. It is usually showed next to the subject line.

How we add pre-header into email?


It is usually surrounded by hidden span and prefix with the email body.

for example

<span style="display:none !important">This is email preheader</span>

Why we use pre-header?


Pre-header used to display the short summary of the email content before opening the email. So it improves the open and click rate in a drastic way.


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